A new difficulty has emerged as a result of the digital transformation: how to be available online? Verifying the business with Google Local and other local discovery networks is the first and most important step. But what happens after that? Localized content marketing comes into play at this point. Content marketing can attract customers who were unaware they were looking for you, much like walk in traffic does for your business. So, let’s discuss how effective strategy can be beneficial for the local business.
Build Effective Content Strategy
Building an effective content strategy to improve the local business can be very beneficial. Create content that is relevant to your business and solves your client’s needs. Solving the problems for the customers can restrict the number of content ideas available, but it is more effective at generating high-quality leads.
Depending on your business, other locally targeted material could include:
- Local events and how your company might assist in their preparation
- Staycation ideas and how your business may help make them better
- New local partnerships (to raise brand exposure by partnering with well-known brands.)
It all usually comes down to how particular you can be when creating content for local searchers.
Include CTA in Content
Integrate your calls to action into your content to make it even more powerful. More readers will take action and check out what you’re doing because of the CTAs. A subtle CTA could be as simple as referencing your company as a way to “go there” or “spend some time there”. Whatever CTA you define, your content strategy should be clear according to your businesses are there to help.
Below are the types of CTA you can create
- Lead Generation Forms
- “Buy Now” options for generating sales
- Discounted Offers
Monitor Organic Traffic and Rankings
While Google My Business provides a reasonably rich dashboard on how your local business gets discovered through Google Maps, monitoring your organic presence, especially for small businesses, is not a simple task these days. Regularly tracking the traffic and improving the on-page techniques can help in gaining more traffic.
Creating reviews helps in building business authority and it makes the business look genuine. Focusing on review generation across the other platforms in which your customers interact can help in local search engine results.
Get the most out of the reviews.
- Be specific while asking people for the reviews
- Make the review unique and genuine
- Respond to each and every review